HOSPITAL and MEDICAL MARKETING CASE STUDY

 

Carondelet Health Care System

 

Objectives:

Because of the positive impact these clients make on society, Medical and Healthcare Marketing is one of the challenges we love the most. Carondelet’s system-wide network includes advanced medical technologies, innovative hospital-based programs and exceptional providers. Our charge was to position Carondelet as the southern Arizona employer of choice in healthcare and reinforce the fact that Carondelet has a network of hospitals whose pioneering spirit has resulted in 125 years of innovative healthcare services and technologies.

 

Solution:

By partnering with the AOR, we positioned Carondelet Health Network as a spiritually grounded, faith-based health system whose mission is to provide “Exceptional Medicine, Exceptional Care” throughout southern Arizona. From this mix, we developed several campaigns that put a face to, “Exceptional Medicine, Exceptional Care” The campaigns generated awareness of Carondelet’s innovation and reinforced its network of entities and its geographic presence.

 

Results:

The initiative produced more than 15 marketing initiatives in 12-months that reached over 500,000 consumers. In addition, we rolled out a new brand tagline, “Exceptional Medicine, Exceptional Care.” that helped capture new and incremental volume by targeting new markets.